Job Analysis: Expedia/Market Associate

Position Description  

The Market Associate’s primary responsibility is to ensure that Expedia’s hotel product in their assigned market is competitive, attractive and relevant for Expedia’s fast-growing global customer base. In doing so, Market Associates will also continuously work with their hotel partners to help them maximize the marketing and distribution potential from their participation in the Expedia marketplace.
Consistently leveraging data specific to their market available in Expedient, Expedia’s proprietary market insights and activity prioritization dashboard, Market Associates will work closely with hotel partners to:

•  Optimize content, rate and availability competitiveness on the Expedia sites to maximize customer conversion – This can be qualified with data managing experience.
•  Secure additional inventory over high demand and compression periods to satisfy customers’ pressing needs
•  Secure value-adds and promotional offers to support the brands’ merchandising and marketing efforts – This can be qualifed with the experience that I tried to offer partners to use as many functions as possible.
•  Educate hotel partners on the self-service features available on Expedia Partner Central – This can be qualified with a bootcamp experience of new tech.
•  Support Expedia’s business development efforts through smooth onboarding of new hotel partners – Even for the new partner, I tried to provide them with new platform as easy as possible by making a product deck.
•  Execute effectively based on KPI metrics (targets, goals and/or strategic objectives) set by LPS(Lodging Partner Service) leadership team – Team player, performance based mindset

This role is the foundation of the Market Management’s team responsibility, which is to ensure that Expedia’s brands’ global customers always find the most suitable hotel for their dream trip wherever they want to go, and that our hotel partners can effectively, efficiently and throughout the year, reach Expedia’s unique breath of global traveller demand.

Direct supervision from Area Manager or Senior Market Manager.

Required Skills & Experience

• Bachelor’s Degree; major in tourism or hospitality a plus but not required (V)
• 0-2 years of experience (V)
• Performance is evaluated and measured based on KPI metrics set by LPS leadership team (V)

Drive for Results

• High impact personality: intellectual agility, entrepreneurship, empathy in relationship, team player – in charge of online alumni group, Taekwondo club, city represent in the U.S.
• Hungry, ambitious, motivated, action-oriented, results-focused and metrics-driven
• Organization and time management skills, rigor, attention to details
• Proven follow-up/persistence when facing challenging situations
• Ability to multi-task effectively; must be able to change gears quickly without skipping a beat (startup experiences)

Relationship Management

• Sincere relationship builder; earns the confidence of others;
• Bridges and sustains solid partnerships based on mutual support through a collaborative style

Solution Alignment

• Demonstrate ability to work based on a variety of KPI metrics (targets, goals and/or strategic objectives) set by LPS leadership team
• Appetite for innovative technology, fast-changing business environment, data-driven decision making

Written & SpokenCommunication,Listening and Influencing

• Proficiency in English. Other language skills may be required depending on the location of the position
• Presents ideas and directives clearly and persuasively; actively listens when spoken/presented to
• Ability to effectively communicate to various levels and through a variety of communication channels

Build&MaintainTeams

• Able to work independently as well as be a strong team player, ensuring the whole team wins